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Accelerating the voice and vision of women entrepreneurs in Northern Alberta and Northwest Saskatchewan


I’m Joyce Schmalz, entrepreneur from Saskatchewan who worked for years as a small business owner and I couldn’t see myself working for a big corporation. Finding a small business to grow and nurture was definitely something I could get behind. Finding a business that was young and growing and had all the same things I valued, was the icing on the cake so to speak. And so I purchased a food company called “Soup Du Jar”. We have branched into secondary lines including our amazing caramel popccorn called “Elle and Ev’s” which can now be ordered here on the Gazelle Marketplace. Our popcorn was also featured in the Gazelle “Choose To Challenge 2021 Swag Bag”.